Vestiaire have said that ‘the move will significantly increase the size and reach of both our peer-to-peer marketplaces which will benefit both sellers and buyers.’ This partnership will result in a combined database of a huge 5 million items for sale and a membership community of 23 million people, making for a significant percentage of the fashion resale marketplace.
Vestiaire has already made significant progress in the US market but CEO Maximilian Bittner hopes that this acquisition will help both brands achieve a more global reach. He said: “Today’s transaction is a key milestone for the luxury fashion resale industry. By joining forces with Tracy and her team, we continue to empower our customers to drive change by making second-hand fashion a first choice. With this transaction, we confirm Vestiaire Collective’s ambition to be a truly global player, promoting circularity in Europe, the US and Asia-Pacific.”
With the resale market booming, particularly within the fashion sector, such a pairing could be of interest to affiliates and affiliate marketers. Sustainability and circularity have proven to be more than just a fad, they have become a way of life for many so this is an area affiliates cannot ignore.