The French gambling regulator, l’Autorité Nationale des Jeux (ANJ), has confirmed that a host of the country’s gambling operators and advertising companies have pledged to cut the number of ads shown during the World Cup in the country.
All involved parties have reportedly signed four charters, committing to reducing the number of broadcasted advertisements from four to three per advertising break.
The agreement encompasses advertising across TV, radio, billboards, and digital mediums, and is designed to combat what has been seen as an excessive amount of gambling ads in France.
Two of the four charters are revised versions of existing legislation. The third dictates that gambling adverts must not be displayed close to schools or gambling harm treatment centers, while the fourth stipulates several responsible gambling conditions, including the ban on gambling ads directed toward minors and vulnerable people.
The agreement is also expected to see gambling ads at public transport stations significantly scaled back.
“Following Euro 2020, the ANJ initiated an ambitious action plan to moderate the content of advertisements for gambling and the advertising pressure to which audiences are exposed.
“A few days before the start of the World Cup, the signing of these charters in a spirit of co-regulation is a strong signal from all the players concerned to promote responsible advertising,” said ANJ President Isabelle Falque-Pierrotin.