Meta has rolled out new features aimed at improving brand safety and ad suitability on Facebook and Instagram, allowing advertisers to disable comments on ads and manage where their ads appear across the platforms. T
he update also includes expanded third-party capabilities, such as content block lists for Feed and Reels, and faster data access for verification processes.
he update also includes expanded third-party capabilities, such as content block lists for Feed and Reels, and faster data access for verification processes.
Enhanced Brand Suitability Controls
• Comment Control: Meta is testing a new feature that lets advertisers disable comments on their ads on both Facebook and Instagram. This can be particularly helpful for sensitive campaigns, and is currently available to a limited group of businesses.
• Profile Control: The ability to control which profiles ads appear on has been extended to Facebook, in addition to Instagram. Advertisers can now use a "publisher block list" to prevent their ads from being displayed on specific public profiles.
Expanded Third-Party Integrations
• Content Block Lists: To give advertisers more control over where their ads are shown in Feed and Reels, Meta is collaborating with Meta Business Partners to offer third-party content block lists. The initial test is being conducted with Integral Ad Science (IAS), with plans to add more partners by early 2025.
• Improved Data Access: Meta has made updates to third-party verification processes, enabling businesses to access data 75% faster for more timely measurement and analysis.
• Strengthened Third-Party Verification: With improved data availability, advertisers can now perform quicker analysis and make faster adjustments to their ad content based on real-time insights.
Streamlined Campaign Suitability Management
• Brand Safety and Suitability Center: The latest updates include an overview dashboard summarizing brand suitability settings, making it easier for businesses to manage their preferences. This includes inventory filters for both in-content and in-feed ads, as well as publisher block lists.
Meta’s ongoing investment in brand safety and transparency tools aims to empower advertisers with greater control over their ad environments, solidifying the company’s position as a leader in brand safety innovations.
These new capabilities are set to help advertisers better navigate ad placement and audience engagement across Meta's platforms.