While Facebook and Instagram * are trying to resist the popularity of TikTok by cloning it in the Reels section, the Chinese platform decided to respond with a content attack on both social networks. Tiktok has begun rolling out a new feature that will allow posts to be moved from Tiktok Stories to Facebook and Instagram Stories, a spokesman for the Chinese service told TechCrunch.
TikTok clarified that the new feature has just begun to roll out on the platform, and some users of the application will have access to it after some time. This measure will increase the visibility of content from Tiktok on the Meta platforms, which seems to be relevant: the American company recently announced that priority in the Reels sections on Facebook and Instagram will be given to original materials, and not reposts from other platforms. In particular, the algorithms will now look for water signs on videos - Tiktok also leaves them. And the ability to publish copies of Stories does not depend in any way on recommendation algorithms Reels.
The new feature will become a convenient tool for bloggers who consider Tiktok their main platform and use other social networks mainly to lure their audience. The administration of the Chinese service has not yet specified when the ability to repost stories will become available to all users, but it is worth recalling that TikTok Stories itself has not yet left the testing stage. Therefore, a lot can change before the official release.