The branded 18-wheeler truck will tour the country, stopping at sporting events and Caesars locations nationwide, debuting on 19 September at Orchard Park, New York for the Buffalo Bills vs Tennessee Titans NFL game.
“Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us. The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can’t wait to engage fans on the road, and we’d like to thank our great partners for making this possible,” said Caesars Digital President Eric Hession.
The truck will feature a production studio for content creation, as well as a podcast studio for use with Caesars Sportsbook partners including ESPN and CBS Sports. Former NFL quarterback Peyton Manning’s Omaha Productions will support the tour with both event production and content creation.
Fans will have access to casino and sports betting offers, VIP experiences, and responsible gambling education sessions. Additionally, they will get to interact with sports stars, watch sporting events, and be offered a range of food and drink options.
The tour will finish in Glendale, Arizona for Super Bowl LVII on 12 February 2023.