This will allow them to set up their own partnership programs, and track various metrics such as partner values and lead generation. HubSpot users will also be able to use the partner touchpoints offered by this platform to connect with other partners, interact with new channels, and automate their payouts.
Scott Brinker, VP of platform ecosystem at Hubspot, said: “We are thrilled to offer our users an integration with impact.com, especially given the company’s strength in the B2B SaaS space.
“Our customers turn to HubSpot for the best-in-class offerings, and we look for the same in our partners. impact.com has carved out a space in the market that allows for the establishment and execution of successful partnerships that drive high ROI, and we are excited to see how our users leverage these offerings to further their businesses.”
The SaaS market is becoming ever more competitive, and within that companies need to find new channels they can use to expand their user bases. SaaS companies both larges and small need to track down other businesses they can form partnerships with that have similar demographics.
Partnerships formed here can help to create a better customer experience overall. Since the customer will ultimately be looking for multiple services under one provider, such partnerships will be able to offer them the value that they want to see.
This is something seen across many platforms thus far, and will hopefully prove to be a success with this new partnership. Affiliates and programs who already use HubSpot should take a look at the new features available to them through this integration.