According to The Verge obtaining an internal overview from Facebook App chief Tom Alison, Meta’s new Facebook feed is likely to show you more of what it knows you want to see, rather than more from your connections. They are still going to be there but mixed into more content that Facebook thinks you will enjoy based on an algorithm, much like TikTok.
What has Meta got to say?As explained by Meta: “The Home experience will balance both connected content and unconnected content. We’re working to clean up top-of-feed and make it just as easy to see Stories from friends as it is to discover new content in Reels. We’re also exploring a Community Panel to give direct access to the communities you care about most. Finally, we’re testing a product to give you predictable access to your connected Feed, with the ability to sort in chronological order and filter by Groups, Pages, and Friends. Internally we call this “Mr. T” and I’m excited about the progress the team is making.”
How with this affect marketers?This is likely to come in handy for marketers, who, since the rise of TikTok have been leveraging the AI and short-form video content combination to entice users with a snapshot of exactly what they’re looking for. It’s safe to say Facebook is moving towards a more all-rounded approach, to its operations, with more reels, more outsider content, and more natural discovery of new connections.
Facebook historically isn’t a great option for marketers, who have to convince users to follow them from elsewhere with no real option of discovery. Will this new approach change that?