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TikTok is taking ideas from BeReal with TikTok Now

Yes, it seems the student has become the master. Much like Instagram and Facebook, even TikTok is looking to the intern serving coffee that is BeReal and saying, “They might have something there.” In this instance, TikTok is launching “TikTok Now”, which sees a dual camera capturing a moment in your day to share for the authentic influencer experience. Sound familiar?

“TikTok Now is more fun with friends”, the promo picture says, “Post together every day at a random time.”

Very familiar.

TikTok explains that: “TikTok Now is the newest way to be entertained and connect with others on TikTok – a daily photo and video experience to share your most authentic moments with the people who matter the most. TikTok Now brings the authenticity of TikTok to a whole new creative experience that connects you with those closest to you.

Making possible deeper connection and entertainment in a fun format, TikTok Now invites you and your friends to capture what you’re doing at the moment using your device’s front and back camera. You’ll receive a daily prompt to capture a 10-second video or a static photo to easily share what you’re up to.”

This is fine, but we’re a little lost as to what TikTok is trying to be. Some people use it more like YouTube: a place to be entertained by people you are never likely to see in real life, whereas BeReal is created to be what Instagram initially was: a way to connect with friends.

So, which is it, TikTok? Entertainment/marketing venue or social media communication app?