After the project’s redesign, the N1 Partners Group team conducted several studies, learning about the interests and needs of the players from different GEOs, their involvement in the project, and the duration of the gaming session. The resulting analytics made it possible to more accurately identify the needs of the players in a particular region and improve the project, taking into account various aspects of the target audience – even the color preferences. As a result, the company announced a new redesign of the project.
The updates touched upon the color schemes of the casino website graphics, the adaptation of the visual amenities of the promo, and the appearance of new project characters corresponding to particular regions.
“The last update of Joo Casino was not so long ago. Nevertheless, we decided to improve the project cut further, conducting a study among the players from different regions and the partners who work on these GEOs to ensure that we fully meet the audience’s needs. We were impressed by the test results – the conversion rate increased cut several times. We hope that we managed to take into account the audience’s interests, and the updated Joo Casino will attract even more fans,” notes Yaroslav Laptev, Chief Product Officer of N1 Partners Group.