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TikTok — innovations of summer 2023

Over the summer of 2023, TikTok has undergone many changes. Let's take a look at the most important ones that will affect the work with traffic sources.

Search Ads Toggle feature launch

The tool is called Search Ads Toggle - it's a search ad switcher that allows you to show your adverts among search results for relevant queries.

How will it work?

Search Ads will appear in different positions on the search results page and will be labelled "Sponsored".


PrivacyGo Launch

PrivacyGo is a new tool that provides improved data privacy protection.

It will function as a "clean room" where two parties exchange data such as email address and sales information in a secure digital space. This ensures that the information can be used for ad targeting without breaching privacy rules, as neither party gains access to the other's data.

Signature length

TikTok signatures were once limited to 100 characters. Last year, the limit was expanded to 2,200 characters and now to 4,000 characters.

As the number of people using TikTok for search has increased, TikTok has improved its search features. This move allows advertisers to create more detailed and optimised captions.

Text publications

On 24 July 2023, TikTok launched text publications with many features: stickers, tags, hashtags, background colour, sound, and the ability to create and delete publications.

TikTok Script Generator

TikTok has launched a free tool that can generate script ideas in seconds.

Advertisers will simply need to enter information about the product or service they are promoting, such as the title, short description, keywords, and select the duration of the clip. After entering all the information, you need to click on "Create Scripts". As a result, various video scripts with scenes, calls to action, visual and audio cues will be created.
TikTok