Source: statista.com
Affiliate marketing spend not only continues to increase in the US. Other countries are also allocating a large portion of their marketing budget to affiliate marketing. For example, businesses in Japan spent about $2.7 billion on affiliate marketing in 2019. By 2024, the affiliate marketing expenditure could go beyond $4.3 billion. Meanwhile, affiliate marketing spend in the United Kingdom reached about $828 million in 2020, which is about 10% higher than the affiliate marketing expenditure in 2019.