What is the deal?
Betclic is known for its reach, with operations in Malta, Portugal, Poland, Sweden, and Italy. They also have a multi-brand portfolio which includes Betclic and Expekt and now Playson.Playson’s extensive catalog of games, including popular picks like Rise of Egypt Deluxe, Buffalo Power: Hold and Win, and Pearl Beauty: Hold and Win, will all be integrated into Betclic’s portfolio for their use.
In return, Betclic Group is going to have access to Playson’s roster of enhanced tools. Playson has been known for its retention-enhancing tools that are integration-free, like network jackpots, tournaments, feature triggers, and free spins.
Company reactions
Playson Sales Director, Blanka Homor, said: “We are thrilled to partner with the Betclic Group, which boasts an impressive plethora of widely recognized brand names.“With the delivery of our cutting-edge collection of slots and retention tools, the group’s online brands will continue to go from strength to strength in the coming period thanks to our quality content offering.”
Casino manager for Betclic Group, François Dogon, said: “Betclic Group is always driven by the customer-centric approach, and we are delighted to integrate the supplier’s world-class content, as Playson’s immersive games make for a welcome addition to any operator portfolio.
“With a deserved reputation for excellence, we have no doubt that Playson’s innovative product offering will be warmly received across our extensive operator portfolio.”
