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Facebook integrates Business Suite with Vimeo Create

Facebook has announced it has integrated its Business Suite with Vimeo Create in an attempt to encourage small and medium-sized businesses to get involved with video advertising and marketing.

What is Vimeo Create?

Vimeo Create, in the simplest of terms, allows for simplified video introduction and enhancement. It features a wide range of social media templates so you can optimise your video content and even curate movies with graphic and textual overlays, transitions, and royalty-free music.
Facebook explained the tool in greater detail on its platform: “When it comes to making movies, we all know small companies would possibly see it as dear, time-consuming and complex. However, with Vimeo Create, now built-in into Facebook Business Suite, companies can simply construct high-impact video advertisements, irrespective of finances or revel in, to succeed in new shoppers, interact audiences and make any emblem stand out.”

A step in the right direction  

This news comes just months after it was announced Vimeo Create had partnered with social media giants Pinterest and TikTok. It also became the first video platform to integrate with LinkedIn a number of years ago. By doing so, a growing number of small and medium-sized businesses and Facebook Business Suite users can up their content creation game for less.
As the integration was announced, Facebook took the opportunity to provide some helpful tips and tricks for creating effective video content in today’s over-saturated media landscape. It included capturing the audience’s attention within the first few seconds, repurposing your creative assets, and testing and optimising.