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Ladbrokes and Playtech partner up for live studio gameshow

Playtech has created a live gaming show exclusively for the UK flagship gambling company Ladbrokes.

The game, named “Well Well Well”, is live-streamed from Playtech’s state-of-the-art studio in Riga, Latvia, offering players an immersive experience to play. This is one of the main aims of Playtech, which is looking to create a fully rendered experience with game components all aimed at that goal.

Ladbrokes, which is the property of the gambling group Entain Plc. is one of the leading gambling brands in the UK, covering sports betting, online gambling, and live streaming games like Magic 7 Blackjack, Ladbrokes Exclusive tables, and the Elevation area.
In addition, the live game, Well Well Well, will be enhanced by Entain’s in-house slot studio, CR Games, which will add bonus rounds to the game, including Buckets of Gold, Magic Reels, and Rainbow Pays.

When asked about it, Kevin Kilminster, Head of Live Casino Innovation at Playtech Live said, “We always strive to deliver bespoke games to support our partners in delivering games that support their business strategies.

“When you combine gameplay and the presentation perspective with the talented Playtech Live studio production team, you are looking at the best studio experience in the business. The level of detail that has gone into the production of the game Well Well Well is truly commendable and we are thrilled to be working with the fantastic Entain team to create the most engaging responsible gambling entertainment experience for their players.”