Great opportunities for Furia
This new partnership will see international cross collaborations between Betway and Furia and will bring many great opportunities to the Brazilian esports team, including the chance for them to market themselves on the organisations online streaming platform BetwayTV. This partnership will also allow Betway to further expand its presence as a leading esports betting organisation company in Brazil.Prior to their partnership with Betway, Furia were previously partnered with Rivalry, an Ontario-based online sports betting organisation. The two initially partnered up in January 2020 when the Rivalry were looking to establish a stronger presence in the Latin American market.
Adam Savison, head of the online betting giant Betway, stated that “We are proud and excited to be announcing our partnership with Furia. Continuing our growth in the Brazilian esports market, we’re committed to providing the dedicated fans the best content and partnerships possible.”
Expanding esports footprint
Following the announcement of their partnership with Furia, Betway now hold a number of active esports partnerships. This includes agreements with Made in Brazil (MIBR), PSG Esports, BIG Clan, and even Ninjas in Pyjamas, which Betway have been partnering with since 2016.Furia are thrilled with this new partnership with Betway and Co-CEO of the team, André Akkari recently said: “They are a global leader in esports betting who promote safe and responsible gambling. It’s a very exciting time for both brands and we’re looking forward to working with them on some creative content campaigns for our loyal fan bases.”