This decision has been met with some doubt because as of yet there hasn’t been a great deal of demand amongst Twitter users for any sort of audio discovery. However, the platform seems determined to push on with the changes as a way to distinguish itself from features that creators cannot find anywhere else.
The platform had this to say about the idea:
“Fans love to see when their favorite podcasts are launching a new season, going on tour, or endorsing a fellow podcast for their next listen. Up-and-coming and established podcasters alike are using Twitter to help expand and inform their audience.”
Although some critics are skeptical as to the relevance of such a change, this could give Twitter the chance to pull back some appeal in the eyes of content creators as it widens the publishing possibilities on the app. Real-time engagement is where Twitter thrives as the ‘home of breaking news and updates,’ so the question is whether audio features can ever really be a part of this ethos.
