This merger comes as part of the attempt by Fanatics to expand into a next-generation trading company. The e-commerce company is looking to give “equitable partnerships” to sports organisations like the NBA, NFL, and MLB as well as player associations.
Why has Fanatics merged with Topps?Fanatics has yet to announce the reasoning behind acquiring Topps, but Topps’ extensive history within trading cards it is expected that the business will continue on in some capacity under the name of Fanatics.
For Fanatics’ part, it is looking to create a more direct-to-customer business model within the industry of trading cards. It is looking to allow collectors to insure, grade, store, buy and sell their trading cards on a marketplace that is designed and run by Fanatics.