Pinterest's leading analysts analyze what trends have been growing in interest over the year and use this data to make predictions about what will be popular next year.
The platform's predictions have repeatedly come true: according to their own statistics, about 80% of predictions become trends.
Thus, Pinterest has traditionally chosen 23 predictions for 2024 that they think can be easily integrated into their projects. This year, Generation Z is the dominant generation around which all trends and predictions are built.
So, let's take a look at the most important of them.
The platform's predictions have repeatedly come true: according to their own statistics, about 80% of predictions become trends.
Thus, Pinterest has traditionally chosen 23 predictions for 2024 that they think can be easily integrated into their projects. This year, Generation Z is the dominant generation around which all trends and predictions are built.
So, let's take a look at the most important of them.
Knockout Workouts
The ultimate 2024 stress reliever: punching the air. (Seriously, just ask Gen Z.) This year, Millennials and Gen Z will go all in on combat sports like karate, kickboxing and jiu jitsu as their daily dose of "me" time. And they’ll feel stronger, calmer and more badass because of it.
Head to Glow
In 2024, bodycare will have a major moment. Boomers and Gen Z will double down on luxury lotions, in-home spa experiences and some serious SPF. Because the skin below your chin deserves just as much TLC.
In 2024, bodycare will have a major moment. Boomers and Gen Z will double down on luxury lotions, in-home spa experiences and some serious SPF. Because the skin below your chin deserves just as much TLC.
Western Gothic
Giddy up. There's a new home trend in town. Meet Western goth: your soon-to-be decor obsession that'll mix vintage Americana chic with deep, moody hues. Expect to see Gen Z and Boomers DIY in style with sultry touches, such as dark fringe and even darker paint. See you soon at the (gothic-inspired) saloon.
Giddy up. There's a new home trend in town. Meet Western goth: your soon-to-be decor obsession that'll mix vintage Americana chic with deep, moody hues. Expect to see Gen Z and Boomers DIY in style with sultry touches, such as dark fringe and even darker paint. See you soon at the (gothic-inspired) saloon.
Make It Big
Taking up space? Love that for you. Beauty and baubles will get bigger, bolder and puffier in 2024. Millennials and Gen Z will opt for oversized opulence, shopping for styles that match their "fluffy hair" aesthetic. Sculptural jewelry and larger-than-life accessories will be on everyone’s minds—and wish lists.
Taking up space? Love that for you. Beauty and baubles will get bigger, bolder and puffier in 2024. Millennials and Gen Z will opt for oversized opulence, shopping for styles that match their "fluffy hair" aesthetic. Sculptural jewelry and larger-than-life accessories will be on everyone’s minds—and wish lists.
Big Talk
Go ahead—spill the deets. 2024 will be all about getting vulnerable and forging deeper connections. Gen Z and Millennials will drive this trend, searching for new conversation starters and intimate questions to help couples reconnect. When it comes to conversation, go big or go home.
Go ahead—spill the deets. 2024 will be all about getting vulnerable and forging deeper connections. Gen Z and Millennials will drive this trend, searching for new conversation starters and intimate questions to help couples reconnect. When it comes to conversation, go big or go home.
Tropic Like It's Hot
It's time to get lost at sea. In 2024, your favorite foods, home decor trends and fashion finds will get the tropical treatment. Boomers and Gen Z are driving this escapist aesthetic complete with hibiscus prints, tasty mocktails and hot, hot, hot pink. Bring on the sunscreen-scented nostalgia.
It's time to get lost at sea. In 2024, your favorite foods, home decor trends and fashion finds will get the tropical treatment. Boomers and Gen Z are driving this escapist aesthetic complete with hibiscus prints, tasty mocktails and hot, hot, hot pink. Bring on the sunscreen-scented nostalgia.
Hot Metals
Cool silver tones and bold chrome—so hot right now. Melty metallics will make their way into the mainstream in 2024 as people trade in their trusty neutrals for something a bit more hardcore. Gen Z and Millennials are driving this heavy metal aesthetic.
Cool silver tones and bold chrome—so hot right now. Melty metallics will make their way into the mainstream in 2024 as people trade in their trusty neutrals for something a bit more hardcore. Gen Z and Millennials are driving this heavy metal aesthetic.
Jazz Revival
In 2024, Millennials and Gen Z will trade in their electronic beats for something far more retro: vintage jazz. This trend extends beyond funk playlists: Jazz-inspired outfits, dimly lit venues and lo-fi looks are all on the rise. Take notes as the younger generation looks to the past to make this saxxy aesthetic their own. Because everything old really is new again.
In 2024, Millennials and Gen Z will trade in their electronic beats for something far more retro: vintage jazz. This trend extends beyond funk playlists: Jazz-inspired outfits, dimly lit venues and lo-fi looks are all on the rise. Take notes as the younger generation looks to the past to make this saxxy aesthetic their own. Because everything old really is new again.
Eclectic Grandpa
2024 style inspo? Your grandpa. In 2024, Gen Z and Boomers will embrace grandpacore and bring eccentric and expressive elements for the ages to their wardrobes. Think retro streetwear, chic cardigans and customized clothing. Because the coastal grandma aesthetic is so last year.
2024 style inspo? Your grandpa. In 2024, Gen Z and Boomers will embrace grandpacore and bring eccentric and expressive elements for the ages to their wardrobes. Think retro streetwear, chic cardigans and customized clothing. Because the coastal grandma aesthetic is so last year.
