This purchase is part of Glitnor’s long-term growth plans, with a specific goal of expanding further into the lead generation space.
Feda Mecan, KaFe Rocks’ co-founder, will join Glitnor’s board of directors and the chief executive Simon Pilkington will join the executive management team at Glitnor. The management team of KaFe Rocks is expected to continue in its current format.
KaFe Rocks currently has a global portfolio of assets that stretch across 10+ markets, including flagships brands like time2play.com and Online-slot.co.uk. Glitnor operates online casino brands like Lucky Casino and Gambola plus casino content supplier Swintt.
David Flynn, chief executive of the Glitnor Group, said: “Glitnor is not shy about its ambitions to become a leading igaming group and the acquisition of KaFe Rocks and our move into the lead generation space is evidence of this.
“In KaFe Rocks we have an established business being run by an incredibly talented team that owns and operates a network of successful, reputable affiliate assets that will drive growth for the wider group.”
Pilkington said: I’ve been hugely impressed with the leadership team at Glitnor and am massively excited for what the future holds for both KaFe Rocks and the Glitnor Group.
“Since initial talks began, it’s been clear that both companies share a vision for growth, but that they also value the people driving it and believe in developing a culture where people can thrive.”