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Better Collective has acquired and

Global sports betting media group, Better Collective has announced the acquisition of two well-established brands in the Netherlands. is a fan favourite in the Dutch online sports betting community and is one of the most visited online sports media sites in the Netherlands.

A strategic move

This move from Better Collective puts them in a leading position within the online sports betting marketing in the Netherlands. It has been reported that the revenue that Better Collective Netherlands will obtain in 2022 will exceed 3M EUR (£2.5M).
Better Collective has made a strategic move and hopefully, it will pay off. Total upfront payments for the brands were as high as 5.9M EUR (£5M) with earnout and maximum deferred payments of 3.75M EUR (£3M).

High growth expected

There has been a lot of attention on the Dutch market recently with a new act coming into place in October 2021. The Remote Gambling Act is set to fully regulate online gambling and give operators the chance to throw their hats in the ring.
It is clear that Better Collective has seen the opportunities that the Dutch market can bring and has invested wisely in these brands. Both and attract more than 2.5M monthly visitors and this could increase further over the coming year.
Better Collective Netherlands is certainly a brand that we should all be watching carefully. With strong strategic moves and a profitable 2021, Better Collective is leading the way in the Dutch gaming market.