It comes as Twitter explores ways to make more money, and in a backdrop of social media shopping becoming the norm, it makes sense for Twitter to expand its previously lacking marketing features.
What is Twitter saying?
Twitter itself explained in a statement: “People come to Twitter to talk about products and product drops every day. And merchants have long been dropping products on Twitter without any native product support. We’re excited to change that and introduce new shopping features that empower shoppers to stay on top of the launches that matter most to them and provide merchants with another way to engage shoppers around big product moments.”“When you click on the merchant’s Tweet, you’ll open the Product Details Page – a full-screen space where you can see all the information you need to make informed and confident purchase decisions. This includes the price, pictures, a description of the product, and a clickable hashtag that will show you what other shoppers on Twitter are saying about the product.”
