A social media subscription service isn’t an entirely new idea. Twitter has waded into the idea with Twitter Blue, however, otherwise, it hasn’t been fully embraced, either by the users or other platforms, whereas concepts like short-form video content, stories, and shops are being passed around like wildfire.
Twitter Blue’s most recent performance update doesn’t paint a promising picture. The subscription service resulted in a decrease of 31% year-over-year. It’s possible Snapchat’s attempt would do better, depending on what it actually offers the user.